AGT | Customer Experience Case Study

Transforming Customer Experience Through Workflow Automation

How AGT helped a global media organization streamline complex approval processes, reduce manual effort, and improve the speed and consistency of customer-facing operations.

REQUEST REVIEW APPROVAL DECISION DELIVERY CX FRAGMENTED AND DELAYED SMOOTH AND CONNECTED
Client

Global Media Organization

Mission

Customer Experience & Process Modernization

Platform

Digital Workflow & Application Environment

Services

Workflow Automation, Application Development, Database Engineering, Agile Delivery & Process Improvement

Where the experience broke down

Legal Review

Friction point

Manual Approvals

Friction point

Information Search

Friction point

Project Delays

Friction point

Process Handoffs

Friction point
Overview

Customer experience often breaks before the customer ever sees it.

INTERRUPTED CONTINUOUS

Customer experience can be directly affected by slow internal processes. For a global media organization, a cumbersome approval workflow was creating repeated project delays and making it difficult to move work efficiently from review through completion.

The organization needed a more streamlined way to manage approvals, interviews, reviews, and supporting information without relying heavily on manual processes and hand-coded steps.

AGT supported the modernization effort by combining workflow automation, application development, database capabilities, and Agile delivery practices to create a more efficient digital process.

The Challenge

The broken approval journey

The organization faced ongoing project delays caused by a complicated approval and legal-review process. Teams also struggled to locate the information and resources needed to keep work moving, creating risk for both customer experience and overall project delivery.

REQUEST REVIEW LEGAL APPROVAL DELIVERY DELAY BOTTLENECK MANUAL HANDOFF DELAY EACH INTERRUPTION ADDED TIME BEFORE WORK COULD MOVE FORWARD
Interruptions between approval stages Illustrative
Nearly one month Added to some project timelines Context from the engagement. Applied to some projects, not all, and is not expressed as a rate.

Remove the friction. Connect the flow.

Manual
Automated
Hand-coded
Structured
Disconnected
Connected
Slow
Responsive
The AGT Solution

The connected experience flow

AGT designed and implemented a technology-enabled workflow solution focused on automating repetitive work and improving process efficiency.

01

Capture

Requests and information

02

Review

Interviews and reviews

03

Route

Workflow automation

04

Process

Application and database logic

05

Approve

Structured decision flow

06

Deliver

Improved experience

  • Automated key workflow and approval activities.

  • Reduced dependence on manual approval processes.

  • Incorporated interviews and review activities into a more structured digital workflow.

  • Applied front-end and back-end application development capabilities.

  • Supported database design and engineering requirements.

  • Used Agile delivery practices to support iterative improvement.

  • Improved the movement of information across workflow stages.

  • Reduced reliance on hand-coded process steps.

  • Created a more structured application environment designed to improve operational performance.

Technology Enablement

The technology behind the experience

Experience Layer

Product design shaping how requests, reviews, and approvals are experienced.

Application Layer

Front-end and back-end development supporting the workflow.

Data Layer

Database design and engineering supporting information movement.

Delivery Layer

Agile practices supporting iterative improvement throughout.

The Shift

Before and after

Before
  • Manual approvals
  • Hand-coded steps
  • Slow handoffs
  • Limited visibility
  • Repeated delays
Workflow Automation
After
  • Automated workflow
  • Structured processing
  • Connected reviews
  • Improved visibility
  • Faster movement
Impact

Experience improved at every step

Efficiency

  • Improved overall workflow efficiency
  • Eliminated several manual approval activities

Speed

  • Reduced time required to move work through approval processes
  • Reduced dependence on hand-coded process steps

Consistency

  • Improved consistency across review and approval workflows

Visibility

  • Strengthened process visibility and coordination

Experience

  • Created a more scalable foundation for continued workflow automation
  • Supported a more responsive customer and stakeholder experience

From slow, manual approvals to a faster, connected customer experience.

Alliance Global Tech, Inc.

Why AGT

Connecting people, process, data and technology

AGT combines customer-experience strategy, workflow automation, application development, database engineering, and Agile delivery to help organizations simplify complex business processes.

Our approach focuses on connecting people, processes, data, and technology into practical digital workflows, helping organizations reduce friction, improve operational performance, and create more consistent customer experiences.

Customer Experience

Workflow Automation

Application Development

Agile Delivery

Remove Friction from the Customer Journey

AGT helps organizations simplify workflows, automate complex approvals, and connect applications, data, and processes to create more responsive digital experiences.

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